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Introduction: Why is Marketing so Expensive & What are the Opportunities with AI?

Marketing is expensive and it's not getting any cheaper. It's time to explore the opportunities that AI brings to the table.

The marketing industry is a $1 trillion industry, and it’s growing exponentially. But, this growth comes with a hefty price tag. The average cost of marketing is $1 million per year for small businesses and up to $5 million per year for large enterprises. With such high costs, marketers are looking for ways to cut costs without sacrificing quality or customer experience. One way they can do this is by using artificial intelligence (AI) in their marketing campaigns.

What is a Break Even Analysis

A break-even analysis is a type of financial analysis that can help you determine the point at which you will stop losing money and start making money.

A break-even point is the point where total revenue equals total costs. This means that all the costs associated with producing and selling your product are covered by the sales of those products. In other words, it's the point where your income equals your expenses. A break-even analysis is a way to find out when you will stop losing money and start making it.

The interesting thing is that with Artificial Intelligence you can decrease the cost for your content marketing. You can produce blog articles and videos faster and also change the break even moment

What are the Best Artificial Intelligence Solutions for Marketing?

Artificial intelligence is the future of marketing. It has the potential to solve many of the problems that marketers face today. The AI marketing software solutions can automate marketing campaigns and helps create personalized experiences for consumers.

What I always recommend businesses is one type of AI writing assistant that is based on GPT-3 technology

GPT-3 technology is the baseline for all different kind of AI writing assistants. The use cases of AI writing tools are endless as they can be applied to every industry and task that requires written content. They are just getting started in the world of marketing but they can already generate content ideas at scale, do data research, create content calendars, and write blog posts or articles.

Conclusion: Eliminating Marketing Cost with Artificial Intelligence

The key to success in marketing is having the right tools and AI is a game changer. The future of marketing is not just about getting more leads but also about delivering the best customer experience. Marketing automation has been around for a while and it is now time for AI to do its part. AI can be used to craft personalized messages, optimize campaigns, and increase conversions without adding any cost to your marketing budget. Marketing is one of the most expensive aspects of any business. AI tools can be used to automate marketing activities like content creation, social media management, and lead generation. This will help businesses to reduce their marketing costs and increase their ROI.

These days, there are already a lot of writing assistants on the market like Rytr or Content Forge that you can purchase for lifetime from software marketplaces like Appsumo.

I tested the deepfake software Synthesys and created a couple of videos and wanted to share my thoughts about them so that you can also save time and money on video content creation.

Here are some examples that I created with the tool!

• You can produce good explainer videos that speak directly into the camera:

• But also add videos into the background during the digital avatar is speaking into the camera (which is a cool feature)

• You can also add a presentation into the background as a PDF and choose what the avatar will speak about:

• You can check the full video review here and read the full review here!

Things that I really liked:

• Many possibilities for choosing avatars, voices, and backgrounds

• Good quality so far

• You can choose the speed of the spoken words yourself

• Especially good for “Explainer” videos

Some things that need improvement in my opinion:

• Text (spoken word of the avatar) is limited to 1000 character

• Not possible to upload me as a digital avatar

• The road map of Synthesys is missing; just curious about what they are working on

If you want to save time while using writing as your method of communication, there are some great tools that can help you out.

As we all know, writing is a great tool for communicating information. It has been around for centuries, and it is still one of the most powerful ways to convey your thoughts, ideas, and experiences to others. However, writing can also be an extremely time-consuming process. It often takes a long time to craft the perfect sentence or paragraph, and even longer to write multiple pages. If you are working on a lengthy project, you may find yourself spending hours upon hours attempting to complete it.

If you want to save time while writing, there are some tools that can help you out. These tools will allow you to create an outline of your thoughts before they make their way onto the page, which is useful because it eliminates much of the back-and-forth between multiple drafts.

1. Best grammar checker: Grammarly

Grammarly is an app that checks your grammar and spelling while you type. Grammarly is designed to correct the kinds of mistakes that a person makes when typing quickly or working with the written word on a computer. Whether you're replying to emails, posting on social media or writing articles for work, Grammarly can help save you from embarrassing mistakes.

Pros:

• Can be accessed through an extension for Google Chrome, Mozilla Firefox, Microsoft Edge, Safari and Opera, or as a standalone desktop application

• Offers 250+ types of grammatical errors, including missing words, incorrect punctuation and typos

• Easy explanations for why corrections need to be made

Cons:

• Can be accessed through an extension for Google Chrome, Mozilla Firefox, Microsoft Edge, Safari and Opera, or as a standalone desktop application

• Offers 250+ types of grammatical errors, including missing words, incorrect punctuation and typos

• Easy explanations for why corrections need to be made

Cons:

• Easy drag-and-drop function

• Can integrate your team and give clear responsibilities, like who is in charge of writing what topic

Cons:

• May require some time to understand all functions

3. Best writing assistant: Craftly.ai

Craftly.ai has been making waves in the world of AI copywriting since its inception in 2021. Over the years, it has become one of the highest quality and reliable tools in the industry.

It's a cutting-edge AI copywriting tool that offers original quality content in seconds. Powered by artificial intelligence and machine learning, craftly.ai offers 100+ marketing tools with a data-driven approach to provide users all the content they need to quickly generate copy for blogs, web, ecommerce, emails or ideas. You can start generating content with just a few clicks and never be without fresh writing ideas again. A must-have for content managers, marketing teams and anyone else who needs to deliver engaging content on a regular basis.

Pros:

• Advanced AI: Depending on the toolset and user, they rotate between engines to create human-like content. One of the main ones being GPT-3 (if you haven't heard of GPT-3 by OpenAI, it's a cutting-edge language prediction model that uses deep learning to create text that is strikingly human-like).

• Customizations for tone, audience: It will help you match the tone of your business so that the overall essence stays intact. Tone options include funny, intelligent, clever, etc.

• Unique content: Craftly.ai is well-known for creating unique content. The software doesn't allow duplicates, so every user gets their own, original content without sacrificing quality.

• 25+ languages: If you want to write content that will resonate with a global audience, this software can help. The software has been updated and now includes a 26-language

• Team portal and enterprise features: Craftly.ai'sest release offers team capabilities to craft content while collaborating in real-time. You can compete, interact and review your team's creation all while tracking progress and usage.

Cons:

• Learning curve: With over 100 tools and frameworks, it is easy to get lost. Users would benefit from a learning portal.

• Lacks community: An area in which you're able to communicate with other users would be helpful.

• No citations or references: It is important to do due diligence and see if, in fact, the content being used is accurate. The application sometimes provides random information that needs to be edited.

4. Best SEO checker: Semrush

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. The tools and reports are able to help marketers who work in the following services: SEO, PPC, SMM, keyword research, competitive research, PR, content marketing, marketing insights and campaign management. Semrush has over 800 million unique domains monitored for 142 databases, over 43 trillion backlinks and 21 billion keywords.

Pros:

• Creates simplified reports

• Allows you to easily monitor and manage traffic analytics

• Allows you to perform advanced SEO tasks with ease

Cons:

• Semrush only provides data for one search engine (Google)

• Some competitive analysis features cost an additional $200 per month

• Site is difficult to use on a mobile device

We are living in the age of information, and yet we

We are living in the age of information, and yet we still find ourselves struggling to keep up. How can we keep up with the ever-increasing amount of tools that are coming to the market every day? How can we stay on top of our workloads when there are so many distractions? These tools above are just the starting point.

Choosing the right tools for your needs can be difficult. There are so many blogwriting and content creator tools out there, and it can be hard to decide which one is best for you. More important than the tool is your own workflow and the way you do your work. If the tools are not included in your workflow, they are just worthless and will not make you more efficient. So, take the time to test new tools like above, and integrate them in your daily business life.

NOTE : Originally published on Entrepeneur Magazine https://www.entrepreneur.com/article/428063

AI marketing is a new way to reach customers that is much more personalized, targeted and engaging than traditional methods.

Artificial intelligence is the new frontier of marketing. Marketing with AI has been proven to be a successful strategy for many businesses. It's is a new way to reach customers and is much more personalized, targeted and engaging than traditional methods. AI marketing can be used for customer service, sales and marketing, lead generation and more.

AI ads

There are many factors that will affect the success of an AI ad. Some of these factors include the message, the tone and the length. These three factors are all important to consider when creating a successful AI ad.

The message should be clear and concise. This is so that people can understand what you're trying to say in your AI ad as quickly as possible. The tone should be friendly and conversational. This is so that people feel like they're being spoken to by a friend instead of a salesperson or advertisement, which could turn them off from what you're trying to say in your AI ad. The length should be between 50-150 words, depending on how long you think it needs to be for what you're trying to say in your AI ad.

How to measure the success of an AI ad campaign and optimize for success

A successful AI ad campaign is not just about the best AI ads. In order to achieve success, there are a few things that marketers should keep in mind:

1. Make sure to optimize the campaign for success. This includes identifying and understanding the goals of the campaign, selecting appropriate channels and targeting segments and ensuring that they have a holistic view of their audience.

2. Use data-driven decisions to optimize campaigns for success. This includes using data on conversion rates, click-through rates and other metrics to inform decisions about where to allocate budget and how best to optimize content for different audiences.

3. The AI ad campaign should be designed with awareness of how consumers interact with it in mind.

What is an AI ad creator, and how does it work?

An AI ad creator is a type of digital software that helps create ads without the need for human input. It can use data from the internet to understand what an ad should look like and how it should be written. The AI ad creator can automatically modify text and images to create ads that are more targeted towards a specific audience.

AI ad creators provide a wide range of features and options for advertisers to create, test and publish ads. The software has the ability to create ads from scratch or from templates. It also offers the option to use images or videos in the ad. The AI ad creator has been designed with the user in mind, and it includes features like auto-saving, which allows users to easily save their work as they go along without having to worry about losing their progress if they have an interruption or need to leave their work for a moment.

The AI ad creator saves time and money, and it also offers an easy-to-use interface that makes it possible for anyone — not just experts — to use it comfortably.

The rise of AI in advertising

The rise of AI in advertising is a result of a shift from traditional marketing to one that is based on data insights and analytics. This has led advertisers to use machine learning algorithms, which help them target their audience with content they are most likely to engage with.

AI has a number of advantages over traditional marketing channels. It can help marketers to generate better quality leads, improve customer engagement and deliver better customer experience. AI can also help in lead scoring, which helps in prioritizing leads and targeting them with personalized messages.

AI marketing is a new and emerging field. It's not just about using AI for automation and optimization purposes. It also includes the use of AI for generating insights, developing strategies and creating content. In the future, we will see more companies investing in this field, because it can help them increase customer engagement, cut costs, and become more efficient.

AI is going to have a huge impact on the future of advertising. It is already being used in the marketing process, and it will continue to change how marketers think about their work and their jobs. AI will continue to be a part of the marketing process as it evolves with new technologies and methods of communication.

NOTE : Originally published on Entrepeneur Magazine https://www.entrepreneur.com/article/425549

From frame editing to script writing, how AI can help creators focus on what they are best at: imagination and emotion.

Artificial intelligence (AI) is a way of making machines do things that would normally require human intelligence. It is both the theory and development of computer systems able to perform these tasks, such as visual perception, speech recognition, decision-making and language translation. There are also numerous applications for AI in video production, including the extraction of information from videos for analysis or for generating other video content. Some of the most popular are:

• Automatic lip reading: ALR is a program developed by speech recognition expert Frank Hubner, one that processes video images to convert words into text.

• Detecting faces in videos: A truly fascinating innovation in computer technology, face detection can extract and identify faces in photos with little to no user effort required.

• Producing animated videos.

How AI can help produce video content faster

Video content is a perfect medium for conveying messages to the masses, and is one of the most popular ways of advertising a product or service. But it can also be time consuming and expensive to produce. Fortunately, AI has come up with ways of making production faster and cheaper; including editing videos automatically and generating 3D animations and realistic-looking graphics. It can also make it easier to create transcripts, and at a faster rate than humans are capable of, saving labor costs.

Current uses in video production

AI is being used in the film and TV industry to automate a number of tasks, from shooting and editing to color correction, and even in the realms of scriptwriting, filming and post-production. Interestingly, it has been used in the industry for more than 60 years, and first applied in the late 1950s.

Related: What Every Entrepreneur Must Know About Artificial Intelligence

The best video production applications at the moment are ones that facilitate the making of high-quality videos in a shorter time span — with preferred applications those able to work with any type of video format and able to use different camera angles.

As the world becomes more dependent on technology, natural language generation tools (NLG) are also gaining momentum. This is a subset of AI designed to understand the structure of language, and can produce original creative content (both text and video) quickly, and in a variety of formats, such as blog posts, social media posts, articles and short videos.

The best future of such tech tools would not be the replacement of humans, but working with them — providing assistance by getting rid of creativity blocks and generating content ideas at scale. This will help the video creators focus on what they are best at: imagination and emotion.

NOTE : Originally published on Entrepeneur Magazine https://www.entrepreneur.com/article/415561